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How to Get the Most from Your Programmatic Advertising

Originally published on Digital Doughnut January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans. It was when Marc Pritchard, CMO at P&G slammed the “crappy media supply chain” calling it “murky at best and fraudulent at worst.” This was followed by the Times expose on brands unintentionally…

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