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advertising fails billboard

Facing up to advertising fails

If you type into your search engine “advertising fails” you will come across some of the most ill-timed, poorly placed and downright unfortunate advertising misplacements. It’s generally with traditional media; having an “Alcoholism, there is hope ahead” OOH (out-of-home) billboard banner with a Winery banner placed a few yards behind for instance. Yes, this is…

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hegemonic rule of the few

5 ways to break through the Google, Facebook and WPP hegemony

You can look at the glass half empty, or you can look at it half full. 60% of the UK’s digital advertising marketplace has been sucked up by Facebook and Google along with WPP agencies and similar groups controlling the spend into them. This leaves us with two options; we can either sell up and…

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