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hegemonic rule of the few

5 ways to break through the Google, Facebook and WPP hegemony

You can look at the glass half empty, or you can look at it half full. 60% of the UK’s digital advertising marketplace has been sucked up by Facebook and Google along with WPP agencies and similar groups controlling the spend into them. This leaves us with two options; we can either sell up and…

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marketing programmatic to higher education

Clearing 2015 – How can programmatic advertising help ensure your courses are filled?

At Admedo, I spend a lot of time working with colleges and other higher education providers to help them to target the right prospective students online. There’s no doubt that competition amongst universities looking to attract new students has never been higher. It’s never been more important for higher education marketers to get the most…

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