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shoppers and consumers targeted through programmatic activity

Programmatic prospecting for retail: what you’re missing out on

Long has the legend endured that programmatic advertising = direct response = retargeting, i.e. when it comes to customers, programmatic can’t do more than help you grab the low hanging fruit. But solely using retargeting, means you miss out on the scale offered by the ad exchange inventory landscape in its vast entirety. There are…

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