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Engaging consumers through creativity and bright ideas

Putting the CREATIVE back in ad creative

David Ogilvy: “If it doesn’t sell, it isn’t creative.” So many of us in the adtech/advertising space salute data as the the pivotal driver of successful online advertising. “It’s all in the targeting!” is the rally cry, as we pump our ads out into the ether. We’re wrong. But our misjudgment is forgivable; data-driven marketing…

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